concrète
Objective
Design a publication for a chosen topic including a wordmark logo, cover, table of contents, an interview article, and a feature article both atleast 3 spreads in length.
Research
Created a short sentence distilling the essence of the publication, and developed both a list of words that should feel represented in the final designs, and a list that should be avoided.
Wordmark Development
Sketching by hand allowed for quick ideation. The final concept focused on a slow yet forceful evolution from light and narrow to bold and wide at the “è” which is naturally emphasized due to it’s accent.
Workmark Final
Publication Development
With thorough exploration into each spread, considering font pairings, grid systems, and image treatments, a concept for each component of the publication was established and iterated on.
System
Once the final designs were created, a specimen sheet is created to articulate the system that runs throughout the publication. This document ensures consistency throughout and between issues, and speeds up the design process for future work on the project.
Final