concrète
Objective
Design a publication for a chosen topic including a wordmark logo, cover, table of contents, an interview article, and a feature article both atleast 3 spreads in length.
Concept Research
Wordmark Development
Sketching by hand allowed for quick ideation. The final concept focused on a slow yet forceful evolution from light and narrow to bold and wide at the “è” which is naturally emphasized due to it’s accent.
Refinement
Workmark Final
Layout Development
With thorough exploration into each spread, considering fonts, grids, and image treatments, a concept for each article of the publication was established and iterated on. Shown is a very small portion of all work done.
System
Once the final designs were created, a specimen sheet is created to articulate the system that runs throughout the publication. This document ensures consistency throughout and between issues, and speeds up the design process for future work on the project.
Final