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AFI DreamBank

Objective

Design a new brand and experience for the American Family Insurance “DreamBank”, an exhibit which inspires visitors to follow their dreams, and help in achieving them.

Research/Reference

The main point of reference for our team was Summerfest, a prior event ran by AFI.

Concept

Digital Workspace

Brand Snapshots

Small “snapshots” of brand directions are presented to client in early phases of design.

Final Brand Snapshot

Exhibit Planning

The experience revolves around 6 values, and how they overlap into one community.

Exhibit development considers activities, narrative, and the overall brand experience.