Miki
Objective
Design a logo, menu, and additional branding for Miki, a beachside seafood restaurant. Named after famous surfer Miki Dora, the restaurant fosters a welcoming, bold, and playful community of both hardcore and casual surfers.
Logo Development
Many concepts were sketched for possible logos/wordmarks, which would then be narrowed down and refined.
Refinement
Refinements were made for selected concept, and the final mark was chosen.
Wordmark Final
Final mark & supporting designs.
Brand Development
Brand color, secondary type, and patterns further developed the brand identity.
Final Brand Application
Applied the branding system to a menu & various items of merchandise for the restaurant.