Miki
Objective
Design a logo and graphics for beachside restaurant “Miki”. Named after Miki Dora, the restaurant fosters a welcoming, bold, and playful community hardcore and casual surfers.
Wordmark Sketching
Final concept focuses on a repetition reminiscent of waves, with an approachable, hand-drawn articulation.
Refinement
Many versions created and compared. Through this process, every detail of the mark is intentionally chosen.
Final Wordmark
Fullsize and square format variants for all potential applications.
Pattern brushes for backgrounds, details, and more.
Finals