Miki

Objective

Design a logo, menu, and additional branding for Miki, a beachside seafood restaurant. Named after famous surfer Miki Dora, the restaurant fosters a welcoming, bold, and playful community of both hardcore and casual surfers.

Logo Development

Many concepts were sketched for possible logos/wordmarks, which would then be narrowed down and refined.

Refinement

Refinements were made for selected concept and final mark was chosen.

Workmark Final

Final mark & supporting designs.

Brand Development

Brand color, secondary type, and patterns further developed the brand identity.

Final Brand Application

Applied the branding system to a menu & various items of merchandise for the restaurant.