Altered Earth
Objective
Create a series of connected but visually distinct typographic posters for 3 poets performing in a show called “Altered Earth”. Each poster should represent the poet’s work, and catch the attention of art-minded individuals who would be interested in attending such a show.
Research and Benchmarking
Research was confucted to better understand each of the poets work, and images were collected that used typography in a way which was inspiring and potentially relevant to the project.
Texture Exploration
Photographed textures and typography which similarly inspired potential directions for the design or which could be incorporated into the design.
Typographic Sketching
Physically experimented with typography to rapidly collect potential ideas which eventually lead towards the fragmented, cut up text direction that was further pursued.
Digital Ideation
Moved to a digital workspace with focus on working to rapidly, getting many ideas onto the computer which would be properly assessed later to decide which were worth moving forward with.
Digital Iteration
Iterated on the first poster in the series to communicate the concept effectively. Completing the first poster before moving on to the rest of the series defined a strong foundational system to build the rest of the series from.
Extrapolation into Series
Establish a design system from which the other posters could be built effeciently by borrowing key elements and hierarchies to ensure the series feel connected while still highlighting each individual poets work.
Final