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Photography
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About
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Rove
Concept Statement
The best adventures are found when you can fully immerse yourself in the real world around you, and share them with the people who mean the most to you.
User & Data Research
Wireframes
Pivot from becoming planning oriented, which opposes the core theme of “spotaneity”.
Style Exploration
Welcoming, Unobtrusive, Minimalistic, Organic
Visual Translation
Warm, vibrant primary color, photography as accent,
sans-serif type, subtle curves, minimal/flat design style.
Saturated colors fail at creating nostalgic feeling, and become distracting to the user.
Successful application of color, but dimensional map adds unecessary interaction for the user during their trip.
Flat map allows user to spend more energy in the real world, and less on digital interaction.